Indigo Roots
Designing A Small Business | Fall 2020
Indigo Roots is a company dedicated to making green infrastructure (such as rain gardens) accessible and sustainable by selling native plants packaged in biodegradable/compostable materials. The company is dedicated to generating awareness for the declining health of Wisconsin’s freshwater ecosystems and creating solutions to help grow a better future.
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The tagline for Indigo Roots is “Anchored Arbor. Healthy Harbor.” To mirror this tagline, I designed the logo to be an anchor wrapped in plant roots.
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To learn more about the concept of this hypothetical business, watch this pitch deck!
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I designed this infographic to educate customers and patrons of Indigo Roots about the health of Milwaukee’s river ways and the negative effects of plastic plant packaging.
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It’s ironic that plants are packaged in a material that is absolutely terrible for the environment. I designed this packaging prototype to be compostable.
The tagline for Indigo Roots is “Anchored Arbor. Healthy Harbor.” To mirror this tagline, I designed the logo to be an anchor wrapped in plant roots. The brand colors are a reference to water and plants.
Pitch Deck
To learn more about the concept of this hypothetical business, watch this pitch deck!
Promoting River Health
I designed this infographic to educate customers and patrons of Indigo Roots about the health of Milwaukee’s river ways and the negative effects of plastic plant packaging. I used my own photography for each photographic element of this design.
Introducing Compostable Plant Packaging
It’s ironic that plants are packaged in a material that is absolutely terrible for the environment. I designed this packaging prototype to be compostable.
